GATS Exhibitor Sponsorship Opportunities
December 4, 2009
Exclusive Sponsorship of FREE Truck Parking at GATS
This unique sponsorship features a tremendous amount of pre-show and on-site exposure! Using your logo, your company will receive more than 10 million mentions in pre-show promotions. As the sponsor of truck parking, your company will have exposure through:
• Ads in the top national trucking and construction publications with more than 6 million ad impressions
• More than 750,000 copies of the official GATS attendee brochure insert and direct mail promotion
• The GATS Pre-Show Planner Brochure mailed to all pre-registered attendees
• More than 1.25 million pre-printed FREE show passes
• Radio spots
• The GATS website – www.gatsonline.com
• Signage and banners in the truck parking area
• A 40’ X 60’ Truck Parking Lot tent which includes a table for display of your products or brochures
• The official truck parking permit which is hung in the cab of every truck in the parking lot
• On-site recognition as the provider of free coffee, soda, bottled water and doughnuts to the visitors in the truck parking lot
With this sponsorship your company name will be printed on nearly 50,000 attendee badges. Your company name will be highly visible to all attendees throughout all three days of the show. This sponsorship is available to one company only. Make sure it’s yours!
This 5’ X 18’ screen is prominently displayed in the GATS registration lobby near the show entrance. Your company’s commercial will run as part of a continuous loop for the three days of the show, giving your company exposure all day, every day. Your commercial will run a minimum of 100 times during show hours. In addition, the commercial will run during pre- and post-show hours. Communicate your message and direct attendees to your booth before they enter the show.
Options include:
:05 Second spots
:10 Second spots
:15 Second spots
:30 Second spots
:60 Second spots
Limited number of spots available
Rates include commercial production
Bags with your corporate logo or message will be the ONLY bags being distributed in the registration area, at all show entrances and throughout the lobby during all three show days. You furnish us with your company bags and we will execute the initial bag placement and replenish the supply throughout the duration of the show. Attendees will grab your bag first, before they enter the show, and they will advertise your company’s products/services for you as they walk the show floor.
* Sponsorship cost is for exclusive distribution rights and does not include the bags.
Sponsorships available for Truck Parking Lot shuttle buses, as well as hotel shuttles.
Prices vary and Shuttle Bus Sponsorships range from a Rear-Bus Graphics Wrap up to a Full Bus Wrap, with various options in between. Price includes:
• Assistance with file specifications
• Production setups
• PDF and laser print proofs
• Pre-install motorcraft inspection
• On-site installation and removal
• Complete project management
All eyes will be on your company as GATS visitors register for the show! Your company will receive extensive pre-show and on-site exposure:
• Your company logo will appear prominently on graphics at each of the registration terminals and throughout the registration structure.
• Your company will be featured on chrome directional signs leading attendees to GATS Registration.
• Your company will receive extensive recognition through GATS pre-show promotions with more than 7 million marketing impressions in the industry’s leading publications.
• Your company will receive extensive pre-show exposure on the GATS website as the official sponsor of the GATS On-Line Registration Center.
Show your interest in the Owner-Operator and Company Driver market by being the exclusive sponsor of the GATS Recruitment Pavilion. Companies providing products or services not specific to driver employment are eligible for this sponsorship.
• Your company will be displayed on Recruitment Pavilion banners hanging above the aisles of the pavilion
• You will be recognized on the GATS Floor Plan insert found in the GATS Show Daily & Exhibitor Directory
• Your company will receive extensive recognition through GATS pre-show promotions in the industry’s leading publications including Overdrive, Truckers News, Owner- Operator/Company Driver, and other popular industry publications, as well as GATS brochures, publication inserts, and direct mail promotions, which represent more than 5 million marketing impressions
• You will receive on-line recognition every month leading up to the show on the GATS website with your company logo and acknowledgement of Recruitment Pavilion sponsorship.
You can claim the exclusive ad that will be in more than 750,000 copies of the official attendee marketing piece. This widely read and popular brochure will be:
• Inserted in the top national publications serving the trucking and construction industries
• Direct-mailed to association members, fleet owners and other target-specific trucking professionals
• Sent to past GATS attendees
Be the talk of GATS by having your company name stand above the rest and in front of everyone! Inserted into each attendee badge holder and strategically placed above the badge for high visibility will be the sponsor’s name/logo. What better way to advertise than placing your company’s name in front of every attendee?
Be the first to make that lasting impression! VIP Lobby Booth exhibitors have the unique opportunity to welcome and connect with attendees and other exhibitors one-on-one before they enter the show. As a VIP Exhibitor you will receive:
• A 10’ x 10’ booth located in front of the show entrance in the Registration Lobby
• Carpet, table and two chairs
• VIP booth header
Exhibit in this prime location to get maximum exposure and the ability to greet all GATS attendees before they enter the trade show floor. Limited space is available for this valuable marketing opportunity. Reserve your VIP booth today!
These cloth ribbons that hang around the necks of attendees with the visitor badge attached will be distributed to each attendee at visitor registration and badge holder/lanyard pickup stations. GATS visitors will appreciate your courtesy in helping keep their clothes pin-free.
*Sponsorship fee does not include the cost of the lanyards.
This GATS guide is the final direct mail promotion sent before the show. The Pre-Show Planner is sent to all attendees who pre-register before the deadline. The official guide to GATS includes schedule of events, show features, Dallas attractions and more. This popular brochure will be mailed to pre-registered attendees along with their show badges. What a great way to encourage customers and prospects to visit your company’s booth at GATS!
Make a statement as attendees enter the GATS lobby! Banners will be displayed in the registration area by the show entrance. Horizontal or vertical banners can be displayed. You provide your banner and GATS will arrange for installation.
*Size cannot exceed 5’ x 15’
Each truck that parks in the free, on-site truck parking lot and overflow lot must have this color permit hanging in the windshield. Sponsor logos are printed on the permit so truckers see your logo every time they get in and out of their cabs.
*Limit 4 sponsors
With the purchase of a PA announcement, your message will be the only one broadcast other than emergency and show specific announcements. There will be only six spots available per day with three 30-second spots available 30 minutes after the opening of the show and three 30-second spots available at 1:30 p.m. Your message will be read by a GATS representative and will address everyone on the trade show floor. You can announce in-booth promotions or invite visitors to come to your booth. There is a limit of two spots per day per sponsor and content must be approved by Show Management.
The GATS website is a major resource for your customers to gather show information and to pre-register to attend GATS. Get more exposure by placing your banner ad on both Randall-Reilly Events (The Great West Truck Show and The Great American Trucking Show) trade show websites – www.gatsonline.com and www.greatwesttruckshow.com.
• Your banner ad will appear on every live page in the GATS portions of the website, which can be accessed through www.truckshow.com or www.gatsonline.com
• Run-of-site banner ads will appear on the GATS website and the Randall-Reilly Events Group home page for the duration of the 2010 trade show season
Promote your presence at GATS directly to registered attendees:
• Both pre- and post-show attendee lists are available
• Lists may be ordered by attendee classifications
• Prices vary based on attendee classifications ordered
*Contact your sales representative for details and pricing.
Your company logo will be featured on the giant trade show floor plans that are strategically placed throughout the Dallas Convention Center.



