U.S. Lube Rolls Out New Product Line Nationwide

December 4, 2009

U.S. Lube Rolls Out New Product Line Nationwide

EL PASO, TX – D&M Global Marketing has announced that its new line of U.S. Lube oil and diesel treatment products is now available at select truckstops, travel centers, parts stores, and dealerships nationwide.

The product line, developed using advanced technologies, is now available at Pilot Travel Centers, Roady’s, PTP, Sapp Bros., Pantry’s and Love’s Travel Centers coast to coast in addition to VIPAR and Heavy Duty America. U.S. Lube’s initial line-up of products is geared to the needs of professional, over-the-road drivers. The U.S. Lube starting line-up includes products ranging from oil and fuel additives to an upper-cylinder lube and hub oil.

The company’s flagship product is U.S. Lube Oil Enhancer – a one-of-a-kind additive, which raises oil pressure, improves engine power, and protects engine oil from heat and corrosion. Made of 100% petroleum stocks, Oil Enhancer is available in quart and gallon containers.

U.S. Lube’s Upper-Cylinder Lube was recently showcased at Love’s Travel Center locations in more than 30 states. Upper-Cylinder Lube is specially formulated to clean fuel injectors, while also helping to increase power and fuel economy. This product helps dissolve carbon build-up, which is often responsible for burning pistons. As a result of brisk sales of the Upper-Cylinder Lube, Love’s is planning to quickly expand its offering of U.S. Lube products at its travel centers nationwide.

Other products integral to the company’s initial launch are U.S. Lube-branded Diesel Fuel Treatment with anti-gel, Hub Oil, Gear Lube, Injector Cleaner and Trans Fix and Power Steering Stop Leak.

U.S. Lube has formulated its products to comply with federally mandated low sulfur fuel requirements. Truck owners will also be in compliance with their manufacturer warranties if they use U.S. Lube products as directed.

The U.S. Lube product line was created by D&M founder and Chief Executive Dave Latimer, who previously led the development and operations of Petro Stoping Centers’ quick-lube, tire and maintenance business – Petro:Lube. Mr. Latimer said he built on his 25 years of frontline, “in the pits” experience to design the U.S. Lube products which are “designed to improve diesel engine performance, enhance preventive maintenance, and reduce operating costs.”

“I have spent most of my career serving professional drivers – especially owners/operators and small fleets,” said Mr. Latimer. “I know that they are continually looking for ways to reduce their total cost of equipment ownership and operation, especially given the current high fuel prices. Our mission is to help them achieve that goal.”

For additional information on U.S. Lube products, contact Dave Latimer at 1-877-US-LUBES or visit OilEnhancer.com.

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